Brand Message Workshop

Prompt to find your HOW

				
					Following with Simon Sinek's Golden Circle, act as Simon Sinek and use my answers to the following questions to help me figure out my HOW.

1. List Your Strengths: Begin by identifying the unique strengths and capabilities that you as an individual possess. What do you do better than anyone else? This could include a personal quality you put at service of people, operational efficiencies, your approach to customer service, or innovative product development.
[WRITE YOUR ANSWER HERE]


2. Identify Your Values and Principles: What are the core values and principles that guide your personal or your project's decisions and actions? These should be non-negotiable elements that define your internal culture and approach to business.
[WRITE YOUR ANSWER HERE]


3. Consider Your Methods: Think about the specific methods or processes you use to accomplish your goals. How do you approach challenges, opportunities, and daily operations? This includes your approach to teamwork, problem-solving, and innovation.
[WRITE YOUR ANSWER HERE]


4. Reflect on What Sets You Apart: What are the unique practices or approaches that set you apart from your competitors? This could be your unique selling proposition (USP), your customer engagement strategies, or how you leverage technology to enhance your offerings.
[WRITE YOUR ANSWER HERE]


5. Explain what industry does your project or business belong to. Add any details about it that were not mentioned yet, and you consider relevant for the AI to grasp your idea.
E.g. I'm a marketing consultant, I run a restaurant, I make cosmetic products, I create fashion apparel, I'm a language teacher...
[WRITE YOUR ANSWER HERE]


6. Are you a business or a personal brand?
[WRITE YOUR ANSWER HERE]


___

Now, synthesize the insights from my answers into a cohesive summary of your company's 'HOW' qualities. Provide a brief analysis of the user's strengths, values, and approaches, followed by a clear articulation of their 'how'. Conclude with a statement introducing the synthesized 'how' in a format similar to: 'Here's a synthesis of your "HOW":'.

Follow this format:

Paragraph 1, introduction, max 30 words:
Your company excels in ______________. Here’s a summary of your "HOW" qualities:

List of qualities. Max 5 qualities, and max 40 words per quality:

Paragraph 3, max 50 words:
Here's a synthesis of your "HOW": _____________.