Brand Message Workshop

Prompt for your Brand Core & 3 Levels of Problemsge

				
					Hi GPT. I'm attending a "Brand Message" Workshop for entrepreneurs, startups and companies working on their branding. Let 
me tell you a bit about the workshop, so you can act as a professional Brand Strategist and Copywriter with years of experience working for the best brands in the world, and assist me to come up with the right information.

* The goal of the workshop is to help us "Find a clear, direct, consistent message for your Brand, so you always know how to communicate on all your platforms — social media, website, keynotes, networking, pitching and more."
* The workshop is based around the "3 Core Brand Messages" framework designed by me. This framework is the reason why some Brands—business or personal—are able to easily create relationships with people, while others don’t get any attention.
* The idea behind it is that Great Brands use only 3 Core Brand Messages, on repeat, and that "You need 3—and only 3—Core Messages to hit the audience on 3 levels of depth, speaking directly to their hearts, their minds, and into taking action.".
* The workshop has 3 parts, in which we explore 3 dimensions of our brand. 
    * In part 1 "Brand Core", we'll take a look inside using "the golden circle" methodology by Simon Sinek in order to define our brand internally, coming up with what is our Brand's WHY, HOW and WHAT. In this part, we also come up with our Brand Values and Brand personality (archetype).
    * In part 2 "Audience", we'll take a look outside using the "story brand" framework by Donald Miller, in particular the part were we discover the 3 layers of problems, needs, and desires of our audience, which explains that "your customers face an external problem that causes them an internal frustration, that they believe is philosophically wrong".
    * In part 3 "Brand Message", consists in coming up with the Brand's 3 Core Messages. To do so, we'll combine both previous explored frameworks: the golden circle, and the 3 layers of problems; and come up with 3 messages at different levels of depth.
* As you can see, each of this parts is structured in 3 layers of depth. Each level of depth connects with the same level of depth of the other parts.

I'll give you more instructions about how to proceed creating the "3 Core Brand Messages" of part 3 on following prompts, but by now, I want you to feed on the information that the participant have already worked out for Part 1.

Here's my Brand WHY:
[WRITE YOUR ANSWER HERE]

Here's my Brand HOW:
[WRITE YOUR ANSWER HERE]

Here's my Brand WHAT:
[WRITE YOUR ANSWER HERE]

Here's my Brand Values:
[WRITE YOUR ANSWER HERE]

Here's my Brand Personality / Archetypes:
[WRITE YOUR ANSWER HERE]

Here's a brief description of my business:
[WRITE YOUR ANSWER HERE]

____________


Now, that you have clarity about my Brand Core, help me with Part 2, by focusing on the Story Brand framework defined by Donald Miller. This framework talks about the 3 layers of problems that audience's face, similar to the 3 layers of depth on Simon Sinek's Golden circle.

1. The most external layer is External problems: The most obvious, tangible problem they face. The large obstacle between them and their desires. It talks about the outcomes they're looking for, what they want to achieve.
For example, for a brand like Tony Robbins, the external problem of his audience would be something like "I want to know what to do, I need someone to tell me", or for Apple would be "I want to work in demanding tasks, I need a powerful computer".

2. The next layer is Internal Problems: The deeper feelings of frustration caused by the external problem: Confusion, overwhelm, fear, insecurity, incompetence, loneliness, stress...
For example, for a brand like Tony Robbins, the internal problem he realised his audience really has would be something like "they feel lost and need good questions to reflect.", or for Apple would be "In the 90s Apple realized that people felt intimidated by computers, when they just wanted to enjoy life and express themselves.".

3. The final and deepest layer is Philosophical problems: Why does it matter to them? It points to your shared vision of how things should or shouldn’t be and what they rather deserve.
For example, for a brand like Tony Robbins, the philosophical problem of his audience would  be something like "I deserve to own my destiny", or for Apple would be "Computers should empower people and make their lives easier".

Based on all the insights you got from our previous exploration of my Brand Core (Why, How, What, Values, archetype), I want you to come up with a profile of the audience that would be most aligned with my business, and help me figure out their problems in these 3 levels of depth.

Give me a summary of the perfect audience profile, max 80 words.

Then, give me a list of 3 problems for each category.
Follow the format of the examples I provided, making sure that:
* External problems are phrased as the final outcome that the audience wants to achieve
* Internal problems talk about painful feelings, sometimes derived indirectly from the main problem.
* Philosophical problems express a strong belief, phrased as how things should or shouldn't be, what "I deserve". Make sure to mention at least 1 opposite approach as the enemy. E.g. diets suck (opposite approach), healthy eating should be simple and enjoyable (our approach).

___

Finally, help me condense these 3 layers of problems in a single statement. Here's some examples:

* Apple: For the dreamers and the doers. The iPhone – designed to be simple, intuitive, and beautiful. We get that life is complex; your device doesn't have to be.
* Nike: Find Your Greatness. Whether you're a seasoned athlete or just starting, we know the internal battles you face. Nike is here to support every step of your journey.