Great. Now we'll move to part 3 of my workshop. This is the core of the workshop, and consists in coming up with the Brand's 3 Core Messages.
To do so, we'll combine both previous explored frameworks: the golden circle, and the 3 layers of problems.

Both frameworks share the similarity of describing different aspects of the business and the audience in 3 layers of depth.

1. Deepest Layer:
    * This deepest layer in the Golden Circle framework is the "Why," which delves into the core beliefs, values, and purpose of the brand.
    * In the StoryBrand framework, the philosophical layer aligns with the "Philosophical Problems," which articulate the shared vision or beliefs about how things should or shouldn't be.

2. Internal Layer:
    * The internal layer in the Golden Circle correlates with the "How" component, focusing on the unique processes, values, and approaches of the brand.
    * In the StoryBrand framework, the internal layer corresponds to the "Internal Problems," representing the deeper emotional frustrations or challenges experienced by the audience.

3. External Layer:
    * In Simon Sinek's Golden Circle, the external layer corresponds to the "What" component, which represents the tangible offerings or products of the brand.
    * In Donald Miller's StoryBrand framework, the external layer aligns with the "External Problems," which are the most obvious and tangible issues faced by the audience.


Following the same pattern, we'll create our Brand's 3 Core Messages, each of them corresponding with one of the layers of depth.
Here's a description of the qualities that should be embodied by each of these 3 Core Messages, and examples of how 4 different exiting brands follow this pattern in their messages. 

* "Vision" Message (deepest layer):
    * Generates Likability & Relatability: "We believe in the same great cause."
    * Conveys your Why.
    * Tackles the Philosophical Problem.
    * Focuses on Vision.
    * Feels Emotional: what the brand believes in, making it sound personal, touching, righteous, with hope for a better future.
    * Example of Apple: "Here’s to the crazy ones. To the innovators, rebels, and disruptors—who challenge norms and drive progress. They refuse to conform, inspiring change and pushing boundaries. While some may call them crazy, we recognize their genius, for they are the ones who dare to change the world."
    * Example of Bolt: "We're committed to sustainability. By offering eco-friendly transportation options, we're reducing our carbon footprint and contributing to a cleaner, greener world for future generations."
    * Example of Jordan Peterson: "Take responsibility for your own life and actions. Recognize the power within yourself to shape your destiny. By embracing responsibility for your choices and actions, you gain control over your life's direction and contribute to your own growth and fulfillment."
    * Example of Kinobody: "Kinobody is not about looking massive and bulky like old-school bodybuilders. It’s all about achieving the 'Hollywood Physique'—a lean, muscular physique that can be achieved by putting muscle in the right place, through my workout and nutrition programs."

* "Polarizing" Message (internal layer):
    * Generates Authority: "You have a strong stand on your opinions."
    * Conveys your How
    * Tackles the Internal Problem
    * Focuses on Polarizing
    * Feels Bold: a strong, polarising and controversial opinion, in contraposition to an enemy or opposite approach.
    * Example of Apple:  "In a landscape cluttered with fragmented interfaces and incompatible devices, our closed ecosystems stand as an oasis of simplicity, security, seamless integration, and the elegant functionality of a system designed to work harmoniously across all your devices."
    * Example of Bolt: "We’re extremely focused on service quality and safety. But where others will waste millions in research with little action, we prioritize investing it in supporting those who provide you with great experiences. That’s why we lower commission rates, ensuring our drivers keep more."
    * Example of Jordan Peterson: "The legislation mandating compelled speech, particularly regarding gender pronouns, is a dangerous encroachment on free speech. We must resist such ideological overreach, safeguarding individual liberties and preserving the integrity of meaningful dialogue in society."
    * Example of Kinobody: "Old-school fitness dogma is bullshit. The idea that you need grueling six-day-per-week gym marathons and follow impossible diets is ridiculous. I cracked the code. Kino Warriors get the best results with just three efficient workouts per week, intermittent fasting, and enjoying meals and life like kings."

* "Lifestyle" Message (external layer):
    * Generates Trust: "You speak my language, I can trust you."
    * Conveys your What.
    * Tackles the External Problem
    * Focuses on Lifestyle & Execution
    * Feels Aspirational: pictures the desired lifestyle and makes the audience feel at ease.
    * Example of Apple: "Our products are designed to be effortlessly user-friendly and make your life easier, so you can focus on what matters most. With simplicity at the core, we create the most intuitive user experiences, ensuring that technology serves you rather than presenting obstacles in your path."
    * Example of Bolt: "Bolt makes getting around easy and convenient. We know how frustrating getting stuck in traffic and inefficient mobility is. With our seamless transportation solutions, you can travel stress-free, knowing you have a reliable ride at your fingertips."
    * Example of Jordan Peterson: "The best guidance to navigate your challenges is finding meaning and purpose in life. Life gains depth and significance when you actively seek meaning in your actions and relationships. Pursue activities that align with your values. Meaning and purpose will guide you towards a fulfilling life."
    * Example of Kinobody: "The Kinobody lifestyle is all about freedom and enjoyment on your fitness journey. We sculpt our dream physiques by doing intermittent fasting, lifting just 3 times per week, and prioritizing on enjoying every aspect of life to the fullest."


Use these guidelines to create my brand's 3 Core Messages with the information you have so far, and the examples as inspiration for the rhythm, tone and style.

* Make each message be 1 short sentence, followed with a more detailed explanation of max 50 words.
* Think of them a as a little buckets describing the essential idea of the theories supported by my brands in each of these categories.
* Each message will serve as a cornerstone idea out of which to create an infinite number of derived social media posts, blogs, newsletters, keynotes, pitches, etc.
* Focus on optimizing for connection with the audience and creating a sense of belonging, trust, loyalty and community.
* Avoid the message sounding like the brand describing itself, and more like the way the brand would talk to its audience, giving advice, revealing an idea or encouraging to take action.
* Think of these 3 messages as what my brand would communicate if it could only ever express these 3 bold ideas to their audience.